Helping you make a lasting impact online.
Helping you make a lasting impact online.
Helping you make a lasting impact online.
We’re here to craft more than just a website—our mission is to help you build a digital experience that connects, engages, and drives real results for your business.
Brands we work with:
On a professional note
On a professional note
We're built for NYC small businesses
Most agencies chase big corporate clients and treat small businesses as an afterthought. We only work with local NYC businesses — restaurants, salons, shops, and growing companies. That means every strategy, every campaign, and every dollar is built around how your customers actually find you.
Most agencies chase big corporate clients and treat small businesses as an afterthought. We only work with local NYC businesses — restaurants, salons, shops, and growing companies. That means every strategy, every campaign, and every dollar is built around how your customers actually find you.
We don't just do Google — we do AI search too
our customers aren't just Googling anymore. They're asking ChatGPT, Perplexity, and AI tools for recommendations. We're one of the few agencies in NYC optimizing businesses for both traditional search and AI-powered discovery
our customers aren't just Googling anymore. They're asking ChatGPT, Perplexity, and AI tools for recommendations. We're one of the few agencies in NYC optimizing businesses for both traditional search and AI-powered discovery
You'll always know what's working
No vague reports or marketing jargon. Every month you get a clear breakdown of what we did, what changed, and what it means for your business. If something isn't working, we'll tell you and fix it.
No vague reports or marketing jargon. Every month you get a clear breakdown of what we did, what changed, and what it means for your business. If something isn't working, we'll tell you and fix it.
On a personal note
On a personal note
We're small on purpose
We're not a 50-person agency. We're a small, dedicated team that works directly with every client. You won't get passed off to a junior account manager — the people who build your strategy are the people who execute it.
We're not a 50-person agency. We're a small, dedicated team that works directly with every client. You won't get passed off to a junior account manager — the people who build your strategy are the people who execute it.
We get it because we're building too
We're NYC entrepreneurs just like you. We know what it's like to hustle for every customer, stretch every dollar, and compete against bigger players. That's exactly why we built an agency that's affordable without cutting corners.
We're NYC entrepreneurs just like you. We know what it's like to hustle for every customer, stretch every dollar, and compete against bigger players. That's exactly why we built an agency that's affordable without cutting corners.
We actually care if it works
Our business only grows when yours does. We don't lock you into long contracts or hide behind vanity metrics. If we're not driving real results — more calls, more customers, more revenue — we want to know about it.
Our business only grows when yours does. We don't lock you into long contracts or hide behind vanity metrics. If we're not driving real results — more calls, more customers, more revenue — we want to know about it.
Mark Prakhin
Founder & CEO
Mark founded NYC Scale Services to help small businesses compete online at the highest level, leading company vision, client strategy, and overall growth.
Mark founded NYC Scale Services to help small businesses compete online at the highest level, leading company vision, client strategy, and overall growth.
Ivan Yatsykiv
Co-Founder & CTO
Ivan Yatsykiv
Co-Founder & CTO
Ivan Yatsykiv
Co-Founder & CTO
Ivan oversees all technical execution at NYC Scale Services, ensuring every website and SEO build is engineered to perform at the highest standard.
Ivan oversees all technical execution at NYC Scale Services, ensuring every website and SEO build is engineered to perform at the highest standard.
Ryan Zaldivar
Co-Founder & CMO
Ryan Zaldivar
Co-Founder & CMO
Ryan Zaldivar
Co-Founder & CMO
Ryan leads the marketing vision at NYC Scale Services, driving growth strategies that help clients build their brand, expand their reach and scale their business.
Ryan leads the marketing vision at NYC Scale Services, driving growth strategies that help clients build their brand, expand their reach and scale their business.
Matthew Volkov
GEO & AI Visibility Strategist
GEO & AI Visibility Strategist
Chloe Podkulski
Paid Ads Specialist
Paid Ads Specialist
Artur Landa
Head of SEO & Content
Head of SEO & Content
Evelyn Morozova
Graphic Designer & Brand Specialist
Graphic Designer & Brand Specialist
Joshua Portnoy
Social Media Manager
Joshua Portnoy
Social Media Manager
Lidiya Voloshko