About Us
We're not an agency. We're your partners.
NYC Scale Services was built by NYC entrepreneurs, for NYC businesses. We know what it's like to compete in the most competitive market in the world — and we built the tools and team to help you win it.
Our Story
Built out of frustration with overpriced agencies
We started NYC Scale Services because we watched too many great NYC small businesses get burned by agencies that overpromised, underdelivered, and charged a fortune for it.
So we built something different. A small, focused team of specialists where the people who pitch you are the same people who do the work. No hand-offs. No junior employees learning on your dime.
We specialize exclusively in NYC businesses because we know this market — the neighborhoods, the competition, the customer behavior. We build custom growth systems for your specific business.
NYC-Focused
Exclusive NYC specialization. No generic playbooks.
No Contracts
Stay because of results, not obligation.
Full Transparency
Monthly reports in plain English.
AI-First
We optimize for ChatGPT, Perplexity, AI Overviews.
Leadership
The founders who work your account
Our three co-founders are directly involved in every client relationship. No middle management.
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MP
Mark Prakhin
Founder & CEO
Drives company vision, client strategy, and growth. Built NYC Scale Services from the ground up to give small NYC businesses access to big-agency results at honest prices.
View full bio →IY
Ivan Yatsykiv
Co-Founder & CTO
Oversees all technical execution — websites, SEO infrastructure, and performance optimization. Ensures every site we build is fast, secure, and built to rank.
View full bio →RZ
Ryan Zaldivar
Co-Founder & CMO
Leads marketing strategy and client growth initiatives. Turns data into decisions and campaigns into revenue for every client we work with.
View full bio →Full Team
The specialists behind the results
Every department led by someone who does this full-time.
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MV
Matthew Volkov
GEO & AI Visibility
Chloe Podkulski
Paid Ads
AL
Artur Landa
SEO & Content
Evelyn Morozova
Design & Brand
Joshua Portnoy
Social Media
Lidiya Voloshko
Business Development
How we operate
01
We specialize, not generalize
We don't serve every type of business in every city. We focus on NYC small businesses because that's where we can genuinely outperform any competitor. Depth beats breadth.
02
Your success funds ours
No long-term contracts means we have to earn your business every single month. That's by design. We only grow when you grow — our model forces us to be obsessed with your results.
03
Transparency is non-negotiable
You'll never receive a report full of vanity metrics and jargon. You'll get plain-English explanations of what we did, what changed, and what we're doing next — every month.
Want to work with us?
Free strategy call. We'll tell you exactly what we'd do for your business — no pressure, no pitch deck.